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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Current Situation on Customer Relationship Management Systems market: Analysis and Potential of CRM Systems for tradesmen in the Czech Republic
 Popelka, Ondřej ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This diploma thesis deals with the problematics of Customer Relationship Management systems in the context of their usage by tradesmen. It is divided into two main parts, the first of which aims to introduce readers into the problematics of CRM and SCRM systems and their benefits for tradesmen, describe the evolution of these systems with the arrival of the Web 2.0 interface and the environment where teese systems can operate. In the second part I analyzed the results of the questionnaire for tradesmen, which was aimed at mapping their opinion on these products, their willingness to invest in them and finding out about the benefits of individual functions of CRM systems. Following the results of the questionnaire, I defined a suitable solution for tradesmen and applied to the pre-selection for the most suitable products in this segment. Thanks to the preferences of the respondents and the evaluation of the required functionalities, the most suitable solution was found for representing the tradesmen in the Czech Republic.
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Two autorst - Two works - Two images of the world (Vladimír Neff - Jaroslaw Iwaszkiewicz)
 Sikora, Dorota ; Stejskalová, Anna (advisor) ; Hrabáková, Jaroslava (referee)
Resumé v anglickém jazyce Summary This thesis is an attempt to show two authors and mainly two of their major works created in two different cultures, concluded by comparison of these two key works. Vladimír Neff, through his five-part cycle of novels Sňatky z rozumu (and following) dealing to the broad extent with the lives of members of Born and Nedobyl families, has proved his outstanding narrative skills which, together with a fair dose of irony and perfect knowledge of historical facts, make this pentalogy Neff's life work that in a remarkable manner made its way into the history of Czech literature. The author draws very accurate picture of Prague changing over a hundred of years and portrays the glamour of the age that is to be noted for the pursuit of economic and technological progress. Thanks to psychologically very thoroughly and accurately depicted key figures of the founders of abovementioned families, some of which were given the typically bourgeois features by Neff, the readers become close witnesses of their rise and fall. Jaroslaw Iwaszkiewicz in his relatively extensive work Čest a sláva presents the life of two generations on the historical and social background depicted in great detail. It captures the hasty and sometimes breakneck changes in the modern history and the fate of the Polish...
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